OOH Media Pvt

OOH Media has a network of more than 4,600 screens across 23 cities in 900 locations, from which the advertiser can slice and dice his communication according to his choice. The parameters of location profile, exposures and footfalls further help in reaching a decision. OOH Media helps clients plan the media activity as per their brief. It soon pla... ns to add the dimension of location wise consumer profiling to the tool. Flexicast is being offered to all clients, and there is no additional cost attached to advertising on OOH Media using this tool. With Flexicast, advertisers can also practise proximity or vicinity marketing, where a client can advertise his brand or service in the area of his location for a multiplier effect, to influence people around that area. It can also act as a support to brand activation by narrowing communication in support of local events, brand activation, mall crawls and floats. "The need for a tool like Flexicast was felt due to heavy media fragmentation, less time spent on traditional media, and more opportunities and time spent out of home," says Raina. OOH Media was founded in November 2006, and has since grown considerably with more than 100 advertisers today. Its clients include CNN-IBN and 9X in media, Cadbury and Unilever in FMCG, Levi's and Reebok in apparel, Standard Chartered and HSBC in finance, and Nokia, Airtel and Reliance in telecom. It also works with clients from categories such as auto, real estate, travel and tourism, and consumer durables. OOH Media operates in three different zones, OOH Work, OOH Shop and OOH Play. OOH Work consists of screens in locations such as corporate parks, commercial buildings, IT parks, BPOs, KPOs, airport coaches and health care centres to successfully capture high profile audiences with large amounts of disposable income. OOH Shop comprises malls, lifestyle stores, hyper and super markets and CSDs, thus swinging customers' purchase decisions in favour of the product being advertised. OOH Play takes products straight into entertainment ...Read More