Ohmsa

OHMSA is the trade association for the out of home media industry in South Africa and represents 23 members operating in the outdoor industry. As a non-profit organisation OHMSA seeks to promote and to protect the interests of its members while serving the needs of the consumers, advertisers and the public. OHMSA members currently represent in exce... ss of 85% of the advertising spend in out of home media in this country. As an OHMSA member, out of home media companies enjoy a range of benefits, including regular interaction with other member companies, allowing for knowledge exchange, discussion and debate. OHMSA members have a forum for resolving inter-company disputes of a general nature and taking up causes with authorities. OHMSA also provides a point of call for many potential advertisers that want to use the outdoor space. OHMSA members enjoy a growing credibility with government, provincial and municipal authorities as well as advertising agencies and clients who like to know that they are dealing with a reputable media owner. The association extends its support in common problems with municipal, provincial, and National authorities. Through its relationships with key planning authorities, municipalities and other industry and government associations, OHMSA offers members information on policies, by laws, legislation and research on the outdoor industry. OHMSA makes it possible for out of home operators to address issues that are affecting the Industry, such as council approval issues and illegal sites, says Dave Frankel, sales director of POP Outdoor. It also gives us a voice in the Industry as well as contact with other Industry players. As an association, OHMSA relies on buy-in and support from the industry that it serves. We need out of home operators to get involved with a body like OHMSA for the betterment of the industry as a whole, says Frankel.Read More