Ogilvy

Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativityoperating, innovating, and creating at the intersection of talent and capabilities. Our experts in Public Relations, Growth & Innovation, Advertising, Health, and Experience work fluidly across 132 offices in 82 countries. President a... nd Co-Founder, Social.Lab Worldwide & Global Lead, Social & Performance Expert Group click to open Yves President and Co-Founder, Social.Lab Worldwide & Global Lead, Social & Performance Expert Group bio President and Co-Founder, Social.Lab Worldwide & Global Lead, Social & Performance Expert Group Yves is President and Co-Founder of Social.Lab Worldwide and the Global Lead of Ogilvys Social & Performance Expert Group. Social.Lab is a strategy, content and media social specialist agency and part of the global Ogilvy network. Social.Lab combines audience-centric creativity with data-driven distribution to deliver effective results for modern marketers. Yves is a serial entrepreneur with a 35-year career in creating and developing start-ups in the communications sector. His career began with the creation of Marketing Power in the 1990s, a direct marketing agency that he sold to DDB Belgium to which he served as CEO until 2007. In 2000, Yves co-created JustForYou, the largest e-mail marketing program in Belgium which was sold to Belgiums leading telco two years later. He went on to co-found Radionomy in 2008, a worldwide platform that provides people with the tools and infrastructure to create, broadcast, promote and monetize their own online radio stations, which sold to Vivendi in 2015. When Yves created Social.Lab with co-founder Gilles Bindels, they had the ambition to build a different type of social agency, combining hard working content ideas with smart targeting to bridge the traditional media and creative agency divide. Social.Lab was acquired by WPP/Ogilvy in 2013 and now has 13 offices on 4 continentsa dynamic community of 645 multidisciplinary specialists ...Read More