Octagon

Why are we doing this? What is the essence of our solution? How is the receipt captured? The consumer perspective The retailer perspective Who is the team? How can you contact us? Let's give offline retailers e-marketing efficiency that's on par with online businesses! OCTAGON is an IoT solution that bridges the gap between online and offline world... s, as far as sales data is concerned. The system is aimed at retail networks that perform most of their sales in the offline world, while a significant part of their marketing activities take place in the online world. In the online world, the customer might be thousands of miles away from you, but still you know quite a lot about him or her. Whereas in a brick-and mortar shop a customer might be standing in front of you, yet you know nothing about this person. Why are we doing this? Retailers who sell offline while advertising online are mostly blind. Yet they need to act in this hybrid online-to-offline mode. Sometimes it's because they have multiple distribution channels. Sometimes it's because of the ROPO behavior among their customers. For e-commerce businesses, marketing tools such as conversion measurement, user profiling or retargeting strategies are easily available, as well as comprehensive dashboards like the one below: However, for brick-and-mortar retailers - it's not the case. They have very limited information, especially when: they spend their money on online marketing - as they cannot measure the conversion rate, or they build their online marketing strategies - as they cannot apply retargeting. This is due to the fact that there is an inherent information gap between online marketing and offline sales. What is the essence of our solution? Through a smart approach to the process of digitalizing receipts, we are able to match sales happening in the offline world with the history of consumers' activity in the online world. This unique data matching allows brick-and-mortar retailers to have access to the same marketing tools as e-commerce businesses ...Read More