Obaro

Highly Engaged Employees

Obaro, established in 1930, is a pioneering South African agricultural company with over 85 years of experience. As South Africa's first online corporation, Obaro demonstrates a consistent drive for innovation in retail and agriculture. Founded and owned by farmers, the company is deeply integrated into the agricultural community, aiming to be the farmer's business partner. This farmer-centric approach fuels its continuous push for advancements in products and services. Obaro supports agriculture's growth through innovative projects, research, and daily support, ensuring the sector's success. The company's revenue stands at $568.2M, reflecting its substantial market presence. Operating across two locations, Obaro offers a vast online retail presence with over 7,000 products from leading brands. The company employs between 1,000 - 5,000 individuals, reflecting its significant operational scale. Obaro's dedication extends to its people, fostering a strong team environment. Meet Obaro's team to understand the expertise driving their operations and customer service. Their product catalog includes agricultural essentials, various insurance offerings like risk and crop insurance, and financing solutions, catering to diverse farming needs. Obaro's product portfolio encompasses agricultural supplies, comprehensive insurance packages including risk, life, funeral, and disability cover, alongside crop insurance. They also provide financing options. The company's strategic focus on B2B and B2C markets, supported by hashtags indicating strengths in finance, marketing, engineering, IT, and sales, positions it as a versatile player. Obaro's commitment to being farmers themselves ensures their offerings are aligned with the real-world challenges and opportunities within the agricultural community.