NYSportsJournalism
Media & Internet · United States · 11-50 Employees
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Overview
Headquarters
United StatesWebsite
www.nysportsjournalism.comRevenue
<$5 MillionIndustry
ZI Rank: 1
Signal Type
Jan
Feb
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ZI Rank
1
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About NYSportsJournalism
NYSportsJournalism.com: Considering how many companies are cutting back on marketing, it seems as if State Farm is maintaining, if not increasing, its sports-related marketing plans. Mark Gibson: January and February used to be relatively sleepy for us. But now, with our involvement with the NFL all the way through the playoffs, launching a commercial with LeBron James, the pre-game at the Super Bowl, the Pro Bowl, the Daytona 500 and the NBA All-Star Game, there is very little down time until March Madness and then the beginning of the baseball season. I believe this is our fifth season as a corporate partner of the NCAA. We will have new commercials that will air during Selection Sunday and then run during the men's and women's tournaments. We will have on-site presence at both the men's and women's Final Four. We are also involved with the National Assn. of Basketball Coaches, which will be holding conferences in conjunction with the Final Four events in each city. In addition, it'sRead more
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NYSportsJournalism
<$5M
11-50
Private
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NYSportsJournalism.com: Considering how many companies are cutting back on marketing, it seems as if State Farm is maintaining, if not increasing, its sports-related marketing plans. Mark Gibson: January and February used to be relatively sleepy for us. But now, with our involvement with the NFL all the way through the playoffs, launching a commerc... Read More
