Number 1

Number 1 is an Australian pet products distributor specializing in premium, natural pet food and treats sourced exclusively from Australia and New Zealand. The company has built its reputation on rigorous quality standards and brand curation, representing a carefully selected portfolio of trusted brands including ZIWI Peak, Healthy Everyday Pets, H... empPet, Beasty, ONE, Bell & Bone, WAG, and Vetalogica. Number 1 has successfully scaled ZIWI Peak from a niche brand to near-ubiquity across Australian pet retail channels in less than a decade, demonstrating strong market development and brand-building capabilities. The company serves a diverse customer base spanning pet specialty retailers, pet professionals such as puppy schools, groomers, and behaviorists, veterinary clinics responding to client demand for natural health solutions, and mainstream food retailers expanding their pet nutrition offerings. Number 1's competitive advantage stems from its deep understanding of pet owner needs and purchasing behavior, developed through its origins as an independent local pet store where direct customer feedback shaped product selection and service delivery. The company operates as a trusted partner to its brands and customers, leveraging a national team of logistics, sales, marketing, business development, and training professionals alongside dedicated customer service and knowledgeable product advisors. This operational infrastructure enables Number 1 to ensure consistent service quality and product expertise across all customer touchpoints. The company's core strength lies in its ability to identify emerging consumer trends toward premium, health-focused pet nutrition and translate those insights into curated brand partnerships and market expansion. By combining supply chain reliability with deep product knowledge and customer-centric service, Number 1 has positioned itself as a key distributor for pet owners and retailers seeking high-quality, natural pet health solutions in the Australian and New Zealand markets.Read More