nugg.ad

nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to manage advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of Predictive Behavioural Targ... eting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical estimates) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe" and the "European Seal of E-Excellence" in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL. A selection of nugg.ad's customers: SevenOne Interactive, Axel Springer Media Impact, TOMORROW FOCUS Media, eBay Advertising Group, OMS, Hi-media, freeXmedia, IQ media, Ströer Interactive, Mediasports, Zed digital, Omnicom Media Group, Glam Media, Dennis Publishing, Tremor Media, ARBOinteractive, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, KRONE.at, Austria Plus, Interia and derstandard.at. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen and London.Read More