Nintendo Scene

We're an entertainment company. I think what the Wii U does is further show that our vision is this broader entertainment landscape. Because in the end the time that consumer spends in any form of entertainment that's not on our device is a missed opportunity for us." This broadening of the entertainment landscape seems to have been a long term evo... lution for Nintendo as Reggie went on to point out previous avenues the company have gone down: "It's that type of thinking that led us to create "Brain Age," same type of thinking that led us to create "Wii Fit. It's looking at the broadest landscape possible as to what constitutes entertainment." Nintendo wants to appeal to a whole range of consumers "whether they're 95 years old or 5 years old. Reggie believes the Wii U is the next big step for Nintendo in achieving this ongoing goal. "I think that certainly as we launch the Wii U, as consumers experience Nintendo TV, I think consumers will also see us as a broader entertainment company." Naturally, competition in the tablet and entertainment market is fierce but Reggie firmly believes Nintendo have a strategy in place to win a large share of it by using things such as the MiiVerse. "We believe we're going to get traction with Miiverse because it's going to be dedicated to your gaming friends and your gaming community." "Here's the example: Yes, I belong to a few different social networks. But on that social network am I going to be posting how, you know, challenging this particular part of this particular Mario game is and asking for help? Probably not.Read More