Nexus Marketing

NEXus Marketing is a full service integrated marketing firm headquartered in Hudson Wisconsin, (a Minneapolis/Saint Paul suburb). NEXus marketing professionals have discovered in recent years that the increasing fragmentation and outsourcing of marketing activities is creating a performance conflict between marketing activities. In other words, inn... ovative, potentially impactful marketing activities are not reaching their full potential because of other underperforming marketing activities; marketing activities that were either poorly planned, poorly executed or non-existent. We quickly realized that a high-performance marketing strategy cannot be designed without embracing an integrated marketing philosophy. Integrated marketing is the coordination and integration of all marketing communication activities in a manner that clearly and consistently communicates the organization's brand promise both internally and externally. In an effort to optimize the effectiveness and efficiency of an organization's overall marketing function, NEXus marketing professionals developed a proprietary analysis system that MAPS out the performance interchange between marketing activities. Marketing activities that weaken the performance of other marketing activities are identified; the underperforming marketing activities are then replaced with innovative, impactful marketing activities that strengthen the overall marketing function. The end result is a highly integrated, effective and efficient marketing program that leads to top-line and bottom-line growth--this is our brand promise to you! NEXus marketing professionals are hired based on both their passion for marketing and their successful marketing careers. Our marketing professionals have years of broad based industry experience. This broad-based industry experience allows us to step outside of a client's "box" in an effort to design breakthrough marketing strategies that drive the top-line and bottom-line growth. Our prospective clients have a proven track record of success ...Read More