Next Big Thing

Over the last twenty years, Next Big Thing has grown from a small consumer trends agency into a full service futures agency. Our approach is human-centred. Weve learned over time that understanding human behaviour and motivation, and mapping it against unfolding events, is the most effective way to predict trends. Were on a mission to democratise f... uture forecasting so everyone in an organisation can support an innovative culture and be ready to profit from the next big thing. Forecasting is a science, but its a simple one to understand if you have the right people to help you. Will Higham founded Next Big Thing in 2002, after ten successful years in the music industry. The companys first high profile job was for the BBC. It helped the BBC identify the potential for a new show called Strictly Come Dancing. A huge UK hit, it was rechristened Dancing With The Stars and became the most popular TV show globally for two years. Nadia Higham joined the company in 2015, after working on employee change at PwC and elsewhere. The company is also supported by a strong global virtual team of futurists and researchers, from media, fashion, design and academia. They help source trends data, procure expert interviews and moderate seminars. This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.Read More