Nexstar Media Group

WMBD-TV is a CBS affiliated television station licensed to Peoria , Illinois , United States and serving the North-Central Illinois television market . It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 31 via PSIP ) from a transmitter on Pinecrest Drive in East Peoria , a section of Groveland Township , Tazewell C... ounty . The station is owned by the Nexstar Media Group , which also operates Bloomington -licensed Fox affiliate WYZZ-TV (channel 43) under a local marketing agreement (LMA) with owner Cunningham Broadcasting . The two stations share studio facilities on North University Street in Peoria. The station signed on January 1 , 1958 as the third television outlet in the Peoria market after WEEK-TV (channel 25) and WTVH (channel 19, formally WHOI ). Airing an analog signal on UHF channel 31, it was originally owned by John Fetzer along with WMBD radio ( AM 1470 and FM 93.3, now WPBG ). All three stations took their calls from a local legend that President Theodore Roosevelt once described Grandview Drive (original home of WMBD radio ) as the Worlds Most Beautiful Drive. [1] WMBD radio had long been a CBS affiliate, so naturally channel 31 took over the CBS affiliation from WTVH.Read More