New Smart Office Automation

Highly Engaged Employees

New Smart Office Automation, established in 1992, serves as the exclusive distributor for SHARP office automation products within the United Arab Emirates. Formerly recognized as Al Ahlia Office Automation, the firm underwent a strategic rebranding following a partnership with New Generation Imaging. The company specializes in the comprehensive sales, marketing, and after-sales servicing of SHARP multifunction printers, photocopiers, and electronic cash registers. By maintaining a robust supply chain for consumables and spare parts, the organization ensures continuous operational support for its diverse B2B and B2C client base across the region.

The organization maintains a significant operational footprint with 1,000-5,000 employees dedicated to technical support and client management. With two primary branches located in Dubai and Abu Dhabi, the company provides extensive coverage for office technology requirements. Meet New Smart Office Automation's team to understand the professional expertise driving their service delivery and organizational structure. Their commitment to service excellence is supported by dedicated centers in major emirates, ensuring that all technical requirements are met with precision and efficiency.

New Smart Office Automation focuses on delivering high-performance smart office solutions that integrate seamlessly into modern business environments. Their product portfolio includes advanced imaging hardware, accessories, and integrated cash management systems designed to optimize workflow productivity. By leveraging their long-standing market presence and strategic partnerships, the company continues to lead in the distribution of office technology. Their operational model emphasizes reliability and technical proficiency, positioning them as a key player in the UAE office automation sector.