Nail Creation

Nail Creation is a Dutch based, globally operating, top supplier of nail products and provider of educational services within the field of nail styling. With their products they, together with their international network of distributors, serve thousands of nail professionals and salons worldwide. I was approached by Nail Creation in April of 2010.... The design of their website at the time was not up to speed with their new corporate identity and the functionality was out-dated therefor not generating the desired numbers of new clientele and sales amongst existing customers. Besides this the brand could do with a repositioning in which online media were to play the most important role. As my available time as freelancer was limited and the project had a tight deadline I decided, together with Nail Creation, it would be better to move the project over to Intrige , my employer at the time. As account manager / project leader and together with both the team at Intrige and the marketing team of Nail Creation I came up with the concept to present their products not as products but as themes thereby creating various atmospheres into which certain product groups would fall. The initial list of functional requirements was rather short but this list grew during project intake and the many meetings later on; The open source content management system Drupal together with the Ubercart module provided much of the needed functionality but certainly not all. I developed the missing modules and wrote patches to enhance or bug-fix existing modules. Hard work and dedication resulted in the website www.nailcreation.com . An above average webshop serving international customers in multiple languages and generating business as never before. Added to the list of functional requirements are functionalities as social media integration, Google maps integration and various e-marketing tools. Vlinderkind is a charity organization run by volunteers which is dedicated to raise the funds needed to improve the quality of life of Epidermolysis ...Read More