mySkin, Inc


123 Town Square Place Suite #324Jersey CityNew Jersey07310United States View Map


$6 Million






mySkin, Inc. helps consumers learn what products would work best for their skin based on their skins characteristics. The company was founded by Dr. Bandic, a plastic surgeon and board member of the International Dermoscopy Society (Dermoscopy is the science of imaging to analyze skin); Dr. Koruga, a biophysicist; Sava Marinkovich, who was with GE Healthcare International leading Technology Marketing for digital services in hospitals across EMEA; and Rahul Mehendale, an innovation strategist and serial entrepreneur. The website was launched in June 2009. mySkin is headquartered in Jersey City, NJ and led by Rahul Mehendale and Sava Marinkovich, who were classmates at Harvard Business School. The website, offers consumers the ability to learn what products would work for their specific skin profile from a product database of over 80,000 skincare products. The site is powered by the patent pending “Just Like Me” (JLM) algorithm. The algorithm processes information that users provide on their genetics, diet, lifestyle, location and personal preferences to develop a skin profile. The user’s experience with their existing products is also requested, which is then mapped across the products component ingredients. Experiences of people with similar skin profiles are factored in to provide personalized recommendations on what products may help users achieve various goals like acne treatment, wrinkle reduction, anti aging, sun protection, cellulite, etc. The company remains unbiased by not taking any advertising from skincare manufacturers. It does not push or endorse any product, and only scientifically serves recommendations on what could be most effective for the user’s skin profile. The site also enables consumers to learn which retailers carry that product to have the convenience of online purchase. The site offers a community for consumers to read beauty blogs, ask questions, interact with other members on skincare issues, and gain access to specials and discounts.

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