MW Samara

MW Samara, Inc. has designed, manufactured, and distributed sterling silver jewelry since 1972. Samara was one of the first companies to sell sterling silver jewelry to specialty stores and boutiques in the United States. The founder and president of the company is Mark Wasserman. In the early '70s Mark traveled to Taxco, Mexico, worked with local... artisans and developed a line of silver jewelry that he could sell to a new breed of small retailers that were emerging in the USA. Sterling silver had an understated natural appeal that was affordable to purchase yet unique in its styling and casual appearance. Interest and sales of this precious metal caught fire and the sterling silver jewelry industry began to flourish! Over time, the appeal of sterling jewelry attracted customers of all ages. As Samara's merchandise mix of earrings, rings, pendants, necklaces, bracelets, etc., expanded throughout the 1970's and 1980's, so did their customer base. In the early "80s, after recognizing a void for silver in major department stores throughout the United States, the company pioneered the effort to bring the metal to a totally new marketplace. With a powerful vision and conscientious effort from the company, Samara helped establish what is now known as the Bridge Jewelry Department in retailers nationwide. This department became the link or "bridge" between fine jewelry and fashion jewelry in the stores. Their efforts have been proven successful as Samara jewelry is now carried in bridge departments everywhere. The company enjoys an excellent reputation as leaders in product innovation and design and is known to be reliable suppliers of well-priced, high quality, sterling silver jewelry.Read More