MSP Growth Hacks

What is our core growth strategy? At MSPGH we strongly believe that a brand-focused strategy is and will be the best way to achieve growth in the Managed Services Industry over the next decade. Direct Response campaigns such as cold calling, emailing, and direct mail are no longer viable on their own, without the support of a full funnel approach.... This is why everything we do adheres to what we call The MSP Growth Funnel, a concept based on the AIDA principles described below. The awareness stage is when a member of your audience enters your funnel and becomes aware of who you are and what you do. This is often achieved through a content strategy (blogs, videos, podcasts, etc.) with highly targeted digital placements. The interest stage is when a prospect begins to engage with you and develops trust in your brand. This is acheived with list-building through collateral and events as well as consistent nurturing of your contacts. The decision stage is when a prospective customer commits to making a purchase and begins to weigh their buying options. This is acheived through qualifying your contacts and finding those who are ready to buy your services. The action stage of the funnel is when the prospect has made up their mind about who to purchase from and completes the transaction. This is achieved through the trust you built through-out the funnel which speeds up the sales cycle overall. What is our Impact On The Industry? The Managed Services Industry has proven to be more vast than we ever anticipated. We are thrilled to have been able to reach thousands of IT Operators, Owners, Marketers and Sales Executives with our content in over 122 countries across the world. Business Technology has no boundaries and the ambition to grow exists in every corner of the globe. Kevin acted as the Operations and Marketing Director of a US based Managed Services company, which he helped grow to an eventual acquisition in 2018. After exiting, Kevin began creating content on a daily basis to help Managed Service Providers learn ...Read More