MSGM College

MSGM is a fashion brand born in 2009 and founded by Massimo Giorgetti in partnership with the Paoloni Group. Interpreting the latest trends in a kaleidoscopic and artsy dimension, MSGM is a free spirit, with a vocation for all that is immediate and cutting-edge. 'Never look back, it's all ahead' is the brand's mission: the ability to speak to the p... resent has made MSGM one of the most acclaimed brands of today's fashion scene. For the first time in Italy, MSGM introduces a contemporary fashion offer, combining streetwear with tailoring and femininity, and an innovative use of logos. In 2010 'Vogue Talents' enlists MSGM as one of the best emerging names in the industry and the brand is shortlisted for the new talents competition 'Who's on next'. Conceived as a neo-minimalist space, the first flagship store opens its doors 2013 in Milan, in the heart of the Brera District, defining the retail format which will then be exported all over the world. 2015 means new store openings in Hong Kong and Dubai and a new shop in shop in Singapore, inside the Takashimaya Mall. In 2016, MSGM's retail network gets bigger with 5 new locations: Tokyo, a second store in Dubai, Hong Kong and Beijing. 2017 has been an important year for MSGM, which has expanded further in Asia with the opening of its first store in Shangai and a new space in Seoul, besides its first Italian corner inside La Rinascente department store in Milan.Read More