MRI-Simmons
Business Services · New York, United States · 51-200 Employees
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Overview
Headquarters
200 Liberty St Fl 4, New York City, New ...Phone Number
(212) 884-9299Website
www.mrisimmons.comRevenue
$56.5 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
2
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About MRI-Simmons
MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the "why" behind consumer behavior. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.Explore more
MRI-Simmons Org Chart
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Revenue
Number of Employees
Type
Funding
Founded In
$34.8M
51-200
Private
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-
Company Profile Activity
Activity Insights
MRI-Simmons is experiencing very low activity levels compared to other companies in the Business Services sector.
What does this means?
MRI-Simmons is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about MRI-Simmons.
MRI-Simmons Tech Stack
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MRI-Simmons News & Media
MRI-Simmons Launches ‘Consumer Canvas’, a data enrichment solution of unmatched depth and accuracy, at Advertising Week New York 2024
NEW YORK--(BUSINESS WIRE)--MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Consumer Canvas, a new data enrichment solution that helps marketers improve the quality and utility of first-party data. Created in partnership with leading identity providers, the new solution helps marketers unlock brand insights, facilitate audience discovery, and drive activations that improve marketing ROI. MRI-Simmons will also join a panel discussion on “IdentMRI-Simmons Selected as Core Insights Partner by AMIN
Consumer insights leader chosen for its comprehensive and accurate data assets NEW YORK, NY, UNITED STATES, August 27, 2024 /EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced its selection as …MRC grants continuation of accreditation to MRI-Simmons USA; awards new accreditation to Insights Platform
NEW YORK, NY, UNITED STATES, May 9, 2023 /EINPresswire.com/ -- MRI-Simmons, the leading provider of insights on the American consumer, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued …MRI-Simmons, TelevisaUnivision Partner to Enable Advanced Advertising Solutions for Marketers
Strategic partnership makes MRI-Simmons’ high-quality, nationally representative data available for audience-based buys on all TelevisaUnivision media channels NEW YORK, NY, UNITED STATES, April 4, 2023 /EINPresswire.com/ -- MRI-Simmons, the leading …
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the "why" behind consumer behavior. MRI-Simmons combines best-practice... Read More
