Mousques

During the holy month of Ramadan, we created a month long campaign, on a daily basis we engaged our audience to try and guess the correct Mousques names from around the world. Using a microsite, the audience logged in to answer the questions on a daily basis. The website served as a database collection, where the participants were re-targeted later... on to communicate special messages with. Moreover, the tactical Ramadan offers and Ramadan specific products were displayed and communicated on the website. Emojis and social media go hand-in-hand, we all use emojis to express our feelings on social media. Building on this insight we created a campaign where our fans were asked to express them selves with emojis that were made out of Gandour Gum pallets. Coffee is an essential part of the Saudi culture, it is made differently in different parts of the Kingdom. Building on this insight we launched a campaign to promote different coffee spices from different regions of Saudi. We took to social media, to put two spice mixes against each other. We asked our followers to vote for thier favorite mix by commenting, mentioning thier friends and following the account. The campaign resulted in huge numbers of engagement, new followers and reach. Through a landing page where the Milk and the cup from the Almarai TVC was shown, we enabled Twitter users to fill-up the milk bottles using thier Tweets. Everytime someone tweeted using the campaign hashtag, the bottles slowly filled up. Giving them a chance to win valuable gifts along the way. The audience were quickly engaged and tweeted non-stop expressing thier love for thier mothers trying to win. This resulted in receiving over 10,000 Tweets and the campaign hashtag trended for two days. Football heads love to show-off thier knowledge of thier favorite teams and players. Building on this insight we engaged our audience with a series of videos where an attack was taking place in football match. The video then abruptly stops right before it is clear if this was a goal or not. ...Read More