Morgan Auto Group

Highly Engaged Employees

Morgan Auto Group is a Tampa, Florida-based automotive dealer group founded by Larry C. Morgan and his son Brett Morgan, and recognized as Florida's largest automotive group and one of the largest privately held dealership networks in the United States. The group was established when Larry Morgan, drawing on his prior success in scaling a Clearwate... r-based retail tire business into a national chain under the Tires Plus brand, applied the same growth-oriented, customer-first philosophy to the automotive industry by acquiring Toyota of Tampa Bay as the group's first dealership. Under the leadership of Larry Morgan as Chairman and Brett Morgan as Chief Executive Officer, Morgan Auto Group has grown into an expansive network of retail locations spanning Tampa, Gainesville, Ocala, Lake City, Tallahassee, Jacksonville, Sarasota, Naples, Fort Myers, Cape Coral, Port Charlotte, Brandon, New Port Richey, Orlando, Miami, and surrounding areas across Florida. The group represents a broad portfolio of automotive brands including Ford, Lincoln, Kia, Toyota, Honda, Lexus, Infiniti, GMC, BMW, Mercedes-Benz, Maserati, Mazda, Nissan, Chevrolet, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Lamborghini, Hyundai, Jaguar, Land Rover, Audi, and MINI, offering new and pre-owned vehicles, certified service departments staffed by factory-trained technicians, and a comprehensive commitment to customer satisfaction across all of its locations.Read More