Mixue Ice Cream & Tea

Mixue Ice Cream & Tea, established in 1997, is a prominent national chain brand specializing in fresh ice cream and tea beverages. Operating within the Restaurants and Hospitality sectors, the company has evolved into a comprehensive enterprise featuring its own central factory, dedicated R&D center, and robust warehousing and logistics infrastructure. This integrated operational model supports its extensive B2C market presence across Asia. The company is publicly traded under the ticker HKEX: 2097.

With a significant operational footprint, Mixue Ice Cream & Tea employs between 5,000-10,000 individuals, reflecting its substantial scale. The company generated a revenue of $3.5B, underscoring its market performance. Its headquarters are located in Zhengzhou, Henan, China. For insights into the people driving this growth, you can Meet Mixue Ice Cream & Tea's team. The brand's strategic development has focused on building a strong foundation for rapid expansion and consistent product delivery.

In a competitive market, Mixue Ice Cream & Tea contends with established players such as Ben & Jerry's and Afters Ice Cream, among others. The company's strategic focus on fresh ingredients and accessible pricing has enabled it to capture a significant share of the Asian market. Its business model emphasizes efficiency and scalability, allowing for widespread accessibility of its products. The company's hashtags include #founded_1997, #b2c, and #asia, further defining its market positioning and operational history.