Mixue Ice Cream & Tea

Mixue Ice Cream & Tea, established in 1997, is a prominent player in the restaurant and hospitality industry, specializing in fresh ice cream and tea beverages. The company has evolved from a local venture into a large-scale enterprise, maintaining a robust operational infrastructure that includes a dedicated central factory, an advanced R&D center, and a comprehensive warehousing and logistics network. This integrated supply chain model allows the brand to maintain consistent product quality across its extensive retail footprint.

With a workforce ranging from 5,000-10,000 employees, the organization supports its expansive operations through strategic management and innovation. Meet Mixue Ice Cream & Tea's team to understand the leadership driving this growth. The company’s focus on B2C engagement and efficient distribution has solidified its presence within the competitive Asian market, distinguishing it from various international and regional dessert chains.

Mixue Ice Cream & Tea competes with global and regional entities such as Ben & Jerry's, KOI Thé, and Toft Dairy. By leveraging its internal production capabilities and a scalable business model, the company continues to expand its market share. The brand remains committed to its core mission of providing accessible, high-quality refreshments, positioning itself as a significant entity in the global food and beverage sector. Its operational efficiency and long-standing history since 1997 underscore its stability and potential for continued expansion in the hospitality landscape.