MINISO
Flowers, Gifts & Specialty Stores · China · 5K - 10K Employees
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Overview
Headquarters
8f M Plaza No. 109 Pazhou Avenue Haizhu ...Phone Number
+86 2036228788Website
www.miniso.comRevenue
$2.6 BillionStock Symbol
MNSOIndustry
ZI Rank: 2
Signal Type
Jan
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Jun
ZI Rank
2
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About MINISO
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products in China, Asia, the Americas, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.Explore more
MINISO Org Chart
MT
Store Planning Head
FT
General Manager II, Internatonal Commodity Bu...
AW
Deputy General Manager
AA
Deputy General Manager
KM
Regional General Manager, Southeast (Asia)
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Company Profile Activity
Activity Insights
MINISO is experiencing very low activity levels compared to other companies in the Retail sector.
What does this means?
MINISO is drawing exceptional interest within the Retail industry, suggesting notable developments or strong market momentum, learn more about MINISO.
MINISO financials insights
Gather financial insights about MINISO, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2020
Stock Offering
$608M
2025
Share Placement
$550M
MINISO Tech Stack
A closer look at the technologies used by MINISO
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Most Recent Scoops
Earnings
disclosed six non-IFRS adjustments for Q1 2026, including RMB 110 million in equity-settled share-based compensation, RMB 870 million in unrealized fair value gains from an indirect AI company investment, losses from fair value changes in derivatives related to convertible bonds, RMB 60.4 million in convertible note interest expense (of which RMB 45.7 million is non-cash), RMB 23 million in loan interest related to its YH stake acquisition, and changes in carrying value of redemption liabilities from preferred shares, with the company recognizing approximately RMB 77 million in income from its 29.4% equity stake in YH based on YH's Q1 net profit of RMB 290 million.
Earnings, Accounting, Financial Reporting, Acquisitions, Finance, Financial Transactions, Financing & Debt
Earnings
recorded an investment gain of RMB 870 million in Q1 2026 related to a direct investment in an AI company, reflecting unrealized fair value appreciation, which management has excluded from adjusted operating profit and adjusted net profit as it is not considered reflective of core operating business performance.
Spending/Investment, Artificial Intelligence
Project
MINISO is deploying artificial intelligence across product development, marketing, and store operations, utilizing AI for trend forecasting, sourcing decisions, content production, customer segmentation, foot traffic management, and product demand forecasting to amplify its existing supply chain and operational capabilities.
Product Development, Store Operations, Logistics / Supply Chain, Artificial Intelligence
Earnings
MINISO has reported revenue of approximately RMB 5.7 billion for Q1, growing by 28.5% and exceeding the high end of prior guidance. Adjusted net profit, excluding foreign exchange losses, reached RMB 630 million, growing by 8%, while operating cash flow grew by 40% and free cash flow increased by 36%.
Earnings, Finance
Earnings
Logistics / Supply Chain, Inventory Management
MINISO News & Media
MINISO Group Announces Results of Annual General Meeting
GUANGZHOU, China, June 18, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that all...MINISO to Present Biggest-Ever YOYO Art Exhibition at The Oculus, Bringing Fifty Life-sized YOYO Figures into the Heart of NYC
NEW YORK, June 1, 2026 /PRNewswire/ -- On June 20, MINISO will bring the world's largest YOYO art exhibition to New York City, taking over The Oculus at the World Trade Center. Filling one of the city's most iconic landmarks with 50 life-sized figures, the citywide activation will introduce the proprietary MINISO IP into a public space for the first time in North America, marking an important step in MINISO's global expansion of the YOYO IP.MINISO to Present Biggest-Ever YOYO Art Exhibition at The Oculus, Bringing Fifty Life-sized YOYO Figures into the Heart of NYC
NEW YORK, June 1, 2026 /PRNewswire/ -- On June 20, MINISO will bring the world's largest YOYO art exhibition to New York City, taking over The Oculus at the World Trade Center. Filling one of the city's most iconic landmarks with 50 life-sized figures, the citywide activation will...Miniso Q1 2026 profit triples to 1.25bn yuan
Revenue for the quarter rose 28.5% year-on-year to 5.68bn yuan.
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Frequently Asked Questions Regarding MINISO
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MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products in China, Asia, the Americas, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fr... Read More
