MICROS Communications

MICROS Communications was first established in 1984 as a specialized public relations, marketing communications and advertising services firm knowledgeable in construction, environmental engineering, financial services, professional services and real estate. In the mid-1990s, the firm's founder and principal, Michael Rosenfeld, was asked by one of... his clients to join the company. He worked in senior management-level corporate public relations, communications and marketing positions for several global Fortune 500 corporations during the remainder of the 1990s. Rosenfeld recognized there was a need for hands-on, experienced and seasoned business-to-business public relations and communications professionals available on a consulting basis in a number of "less glamorous" industries, including energy, engineering, telecommunications, transportation and utilities. During his tenure as a corporate executive, Rosenfeld was frequently the client, seeking to hire such consultants - not always an easy task. It quickly became apparent that with a global corporate background and as a former journalist, there was an opportunity in the market to offer clients hands-on, senior level experience and credibility in a far more cost-effective manner than if the company employed such talent. At the beginning of 2000, Rosenfeld re-established his firm to provide public relations, communications and marketing services to a variety of industries. Here are the most important advantages clients gain working with MICROS Communications: Senior-level experience; no junior staffers who "learn on the job at the client's expense." Consistent, quality, responsive services; "a can-do and do-what it takes attitude to get the job done" to meet critical deadlines. Sensitivity and understanding about limited budgets; flexibility to structure effective programs that deliver results. Not a "Yes" man; but willing to offer honest, value-added, well-thoughtout ideas. Delivery of measurable results; fair value of the fees invested in substantive ...Read More