Media Rating Council
Membership Organizations · New York, United States · 1-10 Employees
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Overview
Headquarters
420 Lexington Ave Rm 343, New York, New ...Phone Number
(212) 972-0300Website
www.mediaratingcouncil.orgRevenue
<$5 MillionIndustry
ZI Rank: 1
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ZI Rank
2
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About Media Rating Council
The Media Rating Council (MRC) is a not-for-profit industry self-regulatory body established in 1963 that audits and accredits media measurement products and data sources across various platforms including Digital, Out-of-Home, Print, Radio, and Television. MRC aims to ensure that media measurement services are valid, reliable, and effective while securing minimum disclosure and ethical criteria. The organization also evolves audit systems to inform users about compliance with established criteria and procedures. Its intended clients include media industry stakeholders and users of media measurement services.Explore more
Media Rating Council Org Chart
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2021
Debt
$191K
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Media Rating Council News & Media
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES
NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression,...Instacart Receives Expanded MRC Accreditation for Carrot Ads, Bringing Verified Ad Metrics to More Than 240 Ecommerce Sites
New Accreditation Brings Verified Impressions, Clicks, and Viewability to Instacart's white-label Sponsored Product, Display, and Video ads SAN FRANCISCO, Nov. 6, 2025 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced that the...The MRC Reaffirms YouTube’s Brand Safety Accreditation
The accreditation is based on an assessment of YouTube's various ad placement processes.IAB and MRC Release Attention Measurement Guidelines for Public Comment
A Structured Framework to Measure and Report Attention Across Media, Built to Support Greater Transparency, Accountability, and Future Accreditation Public Comment Period Open Through July 12, 2025 NEW YORK, May 12, 2025 /PRNewswire/ -- Today, Interactive Advertising Bureau (IAB) and the...
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The Media Rating Council (MRC) is a not-for-profit industry self-regulatory body established in 1963 that audits and accredits media measurement products and data sources across various platforms including Digital, Out-of-Home, Print, Radio, and Television. MRC aims to ensure that media measurement services are valid, reliable, and effective while... Read More
