Maxeda

Maxeda DIY Group stands as the largest DIY retailer across the Benelux region, operating prominent retail chains including Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. With a substantial footprint comprising 334 stores, the company offers an extensive portfolio of DIY, home decoration, and gardening products. Its diverse brand offerings encompass names like Aquazuro, Perfection, and DecoMode, catering to a broad consumer base. Maxeda prioritizes customer experience by ensuring accessible assistance and easy-to-navigate store environments, reinforcing its commitment to meeting evolving consumer needs. The group also demonstrates a strong dedication to sustainability initiatives and the continuous enhancement of its product selection, aiming for responsible growth and market leadership in the retail sector. Meet Maxeda's team to learn more about the leadership driving these operations and strategic initiatives. The company's operational scale is supported by a workforce ranging from 1,000 to 5,000 employees, underscoring its significant presence in the DIY retail market. Founded in 1999, Maxeda has established a robust market position through its extensive store network and customer-centric approach. Its business model is primarily B2C, focusing on direct consumer sales through its retail channels. The company's strategic focus on product quality and customer service has been instrumental in its sustained growth and competitive standing within the Benelux DIY market.