Maxeda DIY Group

Maxeda DIY Group, established in 1999, is a prominent player in the Home Improvement & Hardware Retail and Retail sectors. As the largest do-it-yourself retailer in the Benelux region, the company has built a significant market presence. Headquartered in Amsterdam, Netherlands, Maxeda DIY Group operates with a substantial scale, indicated by its revenue of $1.6B and an employee range of 5,000 - 10,000 employees. Its strategic focus encompasses comprehensive home improvement solutions, serving a broad customer base across its operational territories.

The operational footprint of Maxeda DIY Group is extensive, comprising 334 stores across the Netherlands, Belgium, and Luxembourg. These stores operate under well-recognized retail brands: Praxis in the Netherlands, and Brico and BricoPlanit in Belgium and Luxembourg. Serving over 1.5 million customers weekly through both physical locations and digital platforms, the company manages a retail surface area exceeding one million square meters. This vast network supports DIY enthusiasts with advice and inspiration. Meet Maxeda DIY Group's team to understand the leadership driving these operations.

Maxeda DIY Group offers a wide array of DIY products, catering to diverse customer needs from beginner projects to advanced crafting. The company's strategic framework, "Make it Sustainable," guides its operations through five key growth engines: Store, Product, Digital and Data Intelligence, People and Community, and Home. This approach ensures a holistic development strategy, integrating digital capabilities and community engagement with core retail functions. The company's commitment extends to providing comprehensive home improvement solutions, reinforcing its position in the market.