MarketXpander Services

MarketXpander Services is focused on helping its clients win in the marketplace by putting in place the right marketing and demand generation strategy, aggressive execution of the strategy, and helping the sales team win with insights, research, analysis and process automation through marketing automation and CRM systems. We focus on serving B2B Te... chnology Vendors, and specifically ISVs (Independent Software Vendors) and SaaS (Software-as-a-Service) companies. We deeply understand the software buying process and hence are uniquely positioned to help software companies succeed in their marketing and lead generation effort. Our commitment is to be accountable to generate measurable sales outcomes for our clients. We combine the science of process, analytics and process automation through technology, and the art of messaging and creativity to bring success to the marketing and lead generation programs for our customers. We serve our customers through the following programs: Lead Generation and Lead Nurturing Partner Channel Development Research enabling Marketing and Sales success Marketing Automation and CRM Integration The top 3 metrics that we contribute to through our programs: Lead Volume and Sales Pipeline - Number of Qualified Leads generated Lead Quality and Sales Productivity - Conversion ratio of Leads to Customers Partner Recruitment - New Partners Added and Revenue generated through Partners We have expertise in Inbound and Outbound methods to generate leads. Amongst Inbound methods, we have expertise in optimizing Organic Search through On-Page SEO and Off-Page SEO, Search Engine Marketing, Advertising, Social Media Marketing, Content Marketing and press releases/news. We also have solid experience in Outbound methods focused on clear audience, their needs, with appropriate messaging and connecting via: E-mail Marketing Tele-Prospecting Events - Conferences, Seminars, Tradeshows etcRead More