MarketingStrategy.com

Business Builders was founded by Marc Aronson in July 1990. A graduate of the Arizona State University School of Marketing, Marc Aronson has developed his marketing skills within a variety of settings including the retail and service industries. His experience includes marketing research, strategic planning, sales management, fund raising, public r... elations and advertising. Prior to establishing Business Builders in 1990, Mr. Aronson ran hospital marketing departments in the greater Los Angeles area. Initially, he served as a director of marketing for a community hospital and later serviced as a vice president of planning and marketing for a hospital that is the market leader within its community. Among his responsibilities included physician relations and practice building. Thus, he worked with dozens of medical practices that were loyal to the hospitals he served to increase their volume, admissions and surgeries. Specialities he worked with included oncology, allergy, orthopedic surgery, general surgery, ophthalmology, internal medicine, family practice, pediatrics, urology, ob/gyn, neuro surgery, ENT, dermatology, hand surgery, podiatry, gastroenterology, physiatry and endocrinology. Over the years, Business Builders has worked with several medical practices and groups. Because the techniques he employs have universal application, it was easy to expand Business Builder's services beyond the health care field. Mr. Aronson has been active within a variety of organizations. An advocate of his university, he served as vice-president of its Los Angeles area alumni chapter. Mr. Aronson also contributed to his community's chamber of commerce (Santa Clarita Valley) in a number of capacities. He held the chairmanship of its economic development committee for over six years and established its marketing division. Additionally, he served as its president (chairman of the board) in 1996. For several years, Mr. Aronson sat as a member of the California Chamber of Commerce Small Business Committee. He also was a ...Read More