Marketing Plus

MPI utilizes a proven methodology in the development of your customized marketing program. This ensures that your program will be implemented in a consistent manner to deliver measurable results. CLIENT CONSULTATION - we will implement a program designed to produce the volume and quality that you expect. We are experienced in selling all types of i... ncentive programs in addition to cold sequential dialing we offer programs such as premiums, conversions, upgrades, sampling, charities, paid in advance, and stops. IDENTIFY THE MARKET - we can use our dialer to accommodate lists provided to us by the newspaper, or we can utilize our dialer's capacity to screen and call by zipcode or prefix from our own database. SALES PRESENTATION - once the offer has been decided upon, we will utilize your presentation or we can design a sales presentation that emphasizes order retention. PRESENTATION REVIEW AND TEST - Marketing Plus's management team will develop and refine client's presentation, answers to objections, and final close. It will then be tested by our senior staff to determine effectiveness of the presentation. LIVE SCRIPT TESTING - Marketing Plus's senior staff members will actually test the script to a sample audience and determine if necessary adjustments need to be made to increase the effectiveness of the program. ORIENTATION AND TRAINING - once the presentation has been tested, it is time to train the telephone representatives to represent your newspaper. They are advised of the delivery times, days of delivery, and the key features of the newspaper. CALL MONITORING - during the initial calling test a member of our management team monitors calls to ensure the telephone sales representatives are presenting the newspaper and all pertinent details to each customer. Ongoing training/monitoring by supervisors on every shift continues to provide the highest quality order that our clients expect. SET A STANDARD - the statistical results are analyzed to determine an accurate order per hour ratio, and used additionally ...Read More