Marketing Management Analytics
Advertising Networks · Connecticut, United States · 201-500 Employees
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Overview
Headquarters
301 Merritt 7, Norwalk, Connecticut, 068...Phone Number
(203) 849-3763Website
www.mma.comRevenue
$632.1 MillionIndustry
ZI Rank: 1
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ZI Rank
3
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About Marketing Management Analytics
Ipsos MMA provides unified marketing measurement and optimization solutions, including data management platforms, software, and consulting services aimed at driving sales. Their offerings encompass marketing mix modeling, agile attribution, commercial effectiveness analytics, and in-market testing, catering to various industries such as automotive, pharmaceuticals, and retail. Recognized as a leader in marketing measurement, Ipsos MMA is committed to helping clients achieve significant brand and marketplace advantages through data-driven insights and analytics. Their clientele includes major brands like General Motors, Volvo, and Prudential, who benefit from their expertise in optimizing marketing investments and improving business performance.Explore more
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Marketing Management Analytics News & Media
Ipsos MMA Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Providing solutions enabling companies to quickly and transparently understand today, proactively plan for the future in a rapidly evolving environment, and drive measurable, incremental sales NEW YORK, Dec. 3, 2024 /PRNewswire/ -- Ipsos MMA, an Ipsos Company, and global leader in helping...Ipsos MMA announces the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution
NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Ipsos MMA, Inc., today announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and...Ipsos MMA announces the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution
NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Ipsos MMA, Inc., today announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and...Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization
NEW YORK, Sept. 15, 2022 /PRNewswire/ -- Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization,...
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Ipsos MMA provides unified marketing measurement and optimization solutions, including data management platforms, software, and consulting services aimed at driving sales. Their offerings encompass marketing mix modeling, agile attribution, commercial effectiveness analytics, and in-market testing, catering to various industries such as automotive,... Read More
