Marketing Attribution

Know What Works specializes in marketing attribution, providing automated cloud-based software that helps companies measure and optimize the effectiveness of their marketing investments. Their solutions include marketing mix modeling, large-scale randomized controlled trials, and customer journey analytics, aimed at delivering insights into marketi... ng ROI and facilitating better media planning. The company offers a suite of tools, including an Attribution Engine and price optimization software, which can be licensed or utilized through consulting services. Their intended clients are businesses seeking to enhance their marketing strategies through sophisticated analytical techniques and ongoing support.Read More