Marigold

Highly Engaged Employees

Marigold, a privately held marketing technology company founded in 2017 and headquartered in Nashville, Tennessee, is a global leader in relationship marketing. Previously known as CM Group, the company unified its portfolio under the Marigold brand in January 2023. It delivers tailored, industry-specific martech solutions to businesses of all sizes, from SMBs to large enterprises. Marigold's comprehensive platform enables cross-channel personalization, real-time actionable data, automated workflows, loyalty program management, and AI-powered marketing technology designed to support the entire customer lifecycle.

The company's suite of solutions encompasses email marketing, SMS messaging, in-app messaging, referral programs, zero-party data collection, and interactive digital experiences. Marigold integrates several established marketing brands, including Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, Liveclicker, and Vuture. Operating with a team of strategists and technology specialists, Marigold helps brands build lasting consumer relationships and maximize marketing ROI. The company employs between 1,000 and 5,000 individuals and serves clients across key verticals such as financial services, retail, media and publishing, quick-service restaurants (QSR), and travel and hospitality. Meet Marigold's team to learn more about their expertise.

With roots in the marketing technology space dating back to 1998, Marigold leverages deep industry expertise to drive customer engagement and loyalty. The company reported revenue of $488.6M. In May 2019, Marigold secured $410 million in other financing. Marigold's competitive landscape includes companies like Riskified, Spiceworks Ziff Davis, and C9, positioning it within the broader martech and CRM software sectors. Explore financial highlights for detailed metrics on its performance and funding.