Marcie Allen Consulting

We deliver ROI, not promises, through innovative strategies and keep our clients ahead of the curve. Marcie Allen is not just any strategic partnership expert - she is an industry powerhouse with over 25+ years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and r... edefine what it means to be a marketer. With her extensive network, Marcie was able to forge legendary partnerships and events including AT&T + John Mayer, Citi + Billy Joel, Samsung + Keith Urban, Hollister + Khalid, Citi + Rolling Stones, Microsoft + Katy Perry, Jeep + Tim McGraw & Faith Hill, Verizon + John Legend, Mercedes Benz Stadium + Garth Brooks, and ATL Live + Mercedes Benz Stadium with Luke Combs, Blake Shelton, Brothers Osborne, Eric Church, Sam Hunt, Keith Urban and more. Marcie's success and expertise are not just recognized by the industry - they have been honored with numerous awards and accolades. She has been nominated as a finalist for Billboard's "Concert Marketing and Promotion Award" 15 times, winning 8 times, and was named to Billboard's "Women in Music" list (2010-2022). She has also been included in Billboard's "Power 100" list (2018) and its "Branding Power Players" list (2016-2019) and was named a "Master of Branding" (2019). In 2019, she was honored at the Louise Scruggs Memorial Forum at The Country Music Hall of Fame. As a prestigious industry insider, Marcie has served on the board for The Country Music Association (CMA's), Barclays Center, Berklee College of Music, and the jury for the Cannes Lions Entertainment Music and Clio Music awards. Marcie has been named to Variety's "Power of Women: New York Impact List" (2015-2018) representing the most powerful women in entertainment. She is passionate about paving the way for the next generation of brand marketers at NYU Steinhardt, where she has been an adjunct professor for the past ten years. In 2004, Marcie founded MAC Presents, which grew to be one of the top music experiential ...Read More