Mapa Research

Since banking became digital, we have done this by building a worldwide portfolio of real bank accounts that we track, investigate and report on. Our detailed and highly visual outputs bring competitor and consumer-related insights to life by showing actual user journeys from the relevant accounts, along with analysis, interpretation and recommenda... tions. One client remarked that it was the difference between having a painting described to you and seeing it for yourself. We like that analogy. By showing our clients the whole picture - including screenshots from beyond the point of login - we provide vital, real-world evidence to help with strategy and decision-making. Our projects reflect the focus areas in financial services, with insights as to how your competitors are: Improving the customer experience Innovating and developing new digital products Acquiring new customers online Cross-selling and up-selling on digital channels Allowing customers to service their accounts online Creating a consistent experience across devices and channels Interpreting new legislation Rewarding customer loyalty Promoting their products, both before and after login In March 1986, Mapa Research was acquired by Informa, a world-leading provider of fund management, wealth management, investment banking and retail banking market intelligence and competitive research. Learn more about Informa Financial Intelligence here.Read More