Malus

Malus : A genus of between 30 to 45 species of small deciduous apple trees or shrubs in the family Rosaceae, included the domesticated orchard apple, crabapples, and wild apple. Malus explores cider as a bridge between culture and agriculture, offering thoughtful and sometimes controversial criticism and commentary so as to better understand ciders... role in, and impact on, our lives, our communities, our environment, and our sociopolitical systems. At its essence, Malus functions as a venue to publish what other cider periodicals and sites wont because the topics are either too edgy or too geeky (or both). It is mostly written by and intended for small-scale cidermakers, orchardists, and cider evangeliststhe devotees and true believers. While there will be occasional web postings, Malus is first and foremost a subscriber-driven, ad-free quarterly print publication. There are no product reviews or gimmicky listicles. This "slow media" format allows readers to spend quality time with the works, without all the distractions inherent to our social mediafueled and clickbait-driven lifestyle. You are more than just eyeballs, and a thousand words are sometimes worth more than any Instagrammed photo (especially here)! Malus was launched in Spring 2018 by Ellen Cavalli, a longtime book and magazine editor and co-founder of Tilted Shed Ciderworks . She was editor and publisher until December 2019. In December 2019, Darlene Hayes became the new editor of Malus, hoping to follow in Ellen's little black cat shoes.Read More