Magnum Solutions

Magnum Solutions, Inc. is a unique, full-service marketing group focused on meeting the critical needs of clients to jump-start initiatives, innovate programs, and support all elements of sales and marketing. Highlights of our most recent engagements at leading Fortune 500 companies include the following: Portfolio Optimization - Initiated and esta... blished a Customer Relationship Management (CRM) strategy to develop leads and event triggers via a decision engine platform for investment consultants. Inbound Responsive Cross-Selling - Designed an information delivery infrastructure to deploy sales opportunities to disparate front-end systems and manage consumer offers across a financial services franchise. Campaigns included multi-variate test cell development. Marketing Campaign Development - Created and implemented all aspects of acquisition and retention marketing through direct mail, outbound telemarketing, inbound call centers, a retail branch network and Internet channels. Marketing Program Analytics - Originated test versus control customer P&L and consumer behavior analysis for retail-wide marketing initiatives (investments, deposit products, insurance, auto finance, credit card). E-business Development - Constructed a platform to internally house Internet aggregation information powered by the leading provider of account aggregation services and established productionalized analysis processes to leverage screen-shaped competitive data. Communication Plan Development - Built a communication plan to differentiate telecommunications products in a saturated and commoditized environment, with a focus on competitive claims and product offers.Read More