LRWMotiveQuest

Our new, full-service, agile insights solution. Providing the power of LRWMotiveQuests unique consumer data, technology, and human intelligence to answer tough business questions quickly, and at a cost-efficient price. LRWMotiveQuest provides a dynamic approach to uncover previously unidentified ideas and fuel smarter, more informed marketing decis... ions. We do this by leveraging unstructured word-of-mouth consumer-generated data from online communities, to gain empirical insights at speed. We call our approach Online Anthropology. Our clients leverage us when they need a big-picture perspective but dont have time to design and field a full-scale consumer research initiative. We help our clients understand consumers at scale, quickly, to ensure theyre making the most impactful decisions for their brand. Our advantage lies in our proprietary data-collection process, paired with category and brand analytic frameworks, twelve years of consumer-centric algorithms, and a world-class insights team that helps our clients rethink the way they engage their customers and identify new growth ideas. Specialize in online communities (forums, message boards, review sites, blogs and other consumer led communities), which are underrepresented by dashboards Specialize in technology-led exploration to identify patterns, white space opportunities, and emerging trends across categories and brands Distill data into the stories that matter; insights and surprises Insight Advisors with backgrounds as equity analysts, agency planners, anthropologists, and marketers Power users of MQ technology, adept at quickly making complex software sing Online Anthropology listens beyond social networks, to rich, anonymous conversations among consumers, to expose deep behavioral insights. Art meets science. Computational linguistic analysis allows large volumes of data to be explored via AI-powered tech. At the same time, a heavy dose of human direction mines for qualitative nuance to expose the greatest ways to uncover the highest quality ...Read More