LION VIP Relations

Highly Engaged Employees

About LION VIP Relations Founder: Juliana Pires Johnson Born and raised in Sao Paulo, Brazil, Juliana moved to Los Angeles in 2002 to obtain her degree in Communication Studies at the University of Southern California. Upon graduating, Juliana quickly began her career in Fashion PR by moving to New York in 2006 and working with such esteemed compan... ies as KCD and Stella McCartney. In 2008, Juliana moved back to Los Angeles where she launched the Showroom and VIP Division for renowned global public relations agency, Karla Otto. With a client roster including Emilio Pucci, Marni, Pringle of Scotland, and Gianfranco Ferre, she was responsible for introducing these brands to the entertainment and stylist communities while also developing strategies to increase their press exposure. In 2011, Juliana joined Starworks Group as the Director of VIP Services, looking after brands such as Vivienne Westwood, Monique Lhuillier, Mary Katrantzou, Simon Spurr, ETRO, ASOS and Loewe. Juliana then followed the partners who hired her at Starworks to launch the VIP division of SHO & Co. During her almost 6 years at SHO & Co, Juliana developed and implemented strategy for over 20 clients in all categories inclusive of Victoria Beckham, Halston, Nicholas Kirkwood, Edie Parker, Atelier Swarovski, Thakoon, Donna Karan Atelier, Stuart Weitzman, GAP, Kate Spade New York, ALO Yoga, J Brand and John Hardy jewels. Through strategic red carpet placements and product integration, Juliana was key in and has worked with stylists across the board during every entertainment dressing moment for their clientsfrom the Golden Globes, Academy Awards, CFDA Awards, Toronto International Film Festival, Fashion Week, Cannes, amongst others. She has helped dress some of todays top talent including Angelina Jolie, Jessica Alba, Beyoncé, Rihanna, Gigi Hadid, Alicia Vikander, Viola Davis, Jennifer Lawrence, Brad Pitt, Gal Gadot, Justin Timberlake, and Nicole Kidman.Read More