Light Smile Express

Light Smile Express Inc. was established in 2006 and has embarked in various business opportunities within the teeth whitening industry. We gained our experience within the US market and therefore have a working knowledge before and after the teeth whitening trend was ranked as one of the top 20 businesses for 2009. Our knowledge has come directly... from operating kiosks within mall environments, offering corporate events, creating mobile scenarios, participating in trade shows across North America and setting up businesses in various high traffic areas. An opportunity presented itself and we quickly found us transitioning from retail to wholesale. Through this process, we introduced private labeling and began to use the demand for whitening and our products as a marketing tool to help other offices build their brand. With this new approach, it quickly increased our volumes and we've never looked back. We have been blessed to have helped hundreds of dental offices not only private label their whitening kits but they have successfully been able to attract new patients, create loyal patients and micro-manage various aspects of their business using this demand. The proof of concept was built! We found a way to separate us from other whitening companies by putting the needs of the offices before ours knowing that we will build our business through their repeat orders. In 2015, we successfully negotiated a deal with one of the top dental suppliers in Canada and had the opportunity to share all our past knowledge with their Canadian sales team. We have proven the concept and have built from a test environment of one product sku to over five! We have learnt many lessons along the way due to our continuous growth and our goal is to now build our presence in the US by targeting US distributors. We would like to share our knowledge to enable them to provide tools to help their customers / dental offices use these same techniques to attract new patients and create loyal patients. We anticipate opening a second location in ...Read More