Lifetime Optometry

Their initial logo being fairly recognized, even through several incantations, some of that novelty needed to live through this progression. Wrapping the swoosh around a single large star that leaned from top, backward, brought some dimension to the existing flat brand. Then, a slice of the star was isolated and treated like an arrowhead to inspire... the upward and outward action of performance. The dance production industry is flooded with similar color palettes. Wanting to stand out and fit in at the same time was the challenge. Using a highly saturated set of cooled down warms and warmed up cools struck the balance they were looking for. An integral step in the design process is consideration for an inclusive audience. You cant, (and hopefully wouldnt want to) control the ways and devices your audience uses to reach you. The experience you offer should be seamless across all devices and intended target audiences. For a traveling production, clients are dance schools, dancers and parents. They need their info on the way to, and while attending, performances. A mid-size recruiter for engineering and information technology sought to update their image to increase market exposure. They desired more opportunities to communicate with clients and offer transparency to available jobs. The synergy between a recruiter, their business clients and their consultants is the key to a successful agency. This design wires individual consultants and technology clients together to express the expertise of iConnect Staffing, Inc. Warm and cool brights express the futuristic ambitions of a tech-focused workforce. Sharp greys reflect the experience of a range of aerospace technology clients. For a small staffing agency trying to present the appearance of a much larger organization, delivering a consistent website to all customers is key. While most of their clients are tech-savvy, they also must cater to any range of hiring managers and scouts. The most important services to place at their fingertips are quick contact and ability ...Read More