Leath Group

The sort that many of us have wrestled with since childhood, along with why do I exist and whats the meaning of life? Today, Dawn (my wife) just chuckles and curiously awaits my awkward soft-shoe whenever someone corners me in an unfamiliar setting and inquires, So, what sort of work do you do, Blake? Its a funny question, mostly because the truthf... ul answerA little bit of this and thatis entirely honest while sounding dodgy and ultimately proving wholly unhelpful. Two decades ago, I answered curriculum design. A few years later, the answers became corporate training or facilitation or coaching. And eventually, some public speaking. For a while there (typically just to echo what folks seemed to be interpreting when I had answered), Id agree and say, Yes, right, management consulting. But then I realized how much writing Leath Group was doing, and the answer didnt feel as accurate as before. Over a period of five short years, nearly half our work had become writing. Ghostwriting, to be precise, but eventually all manner of writing: annual reports, research papers, merger and acquisition documents, scripts, storyboards, technical manuals, quips and blurbs for investor relations types, even cartoons that instructed how to use homegrown software. Before long, clients asked, Could you do our corporate communications? And then their press releases, public relations, and identity management, including brand and logo development, and the accompanying legal protections that intellectual property deserves. We ultimately found ourselves delivering all manner of creative work product, from corporate training videos and websites to talking points for, say, developers constructing a toll road or bridge that promised to bring hospitals, schools, commerce, and communities to what was, heretofore, a dying island in the middle of nowhere. Today, there appear to be no limits to what we might do. Needs are everywhere. Creativity is endless. The world is huge, and culture as abundant as grains of sand on a horizonless beach. ...Read More