Laura Secord

Highly Engaged Employees

Laura Secord, established in 1913, is Canada's largest and most recognized chocolatier, operating within the Grocery Retail and Retail sectors. The company is renowned for its premium-quality chocolates, offering a diverse selection including dark chocolate, white chocolate, and flavored varieties, alongside other confectionery delights like ice cream, caramel crunch, and chocolate fudge. Maintaining time-honored recipes, Laura Secord emphasizes unwavering dedication to quality and exceptional customer service, solidifying its market presence over a century of operation.

With a significant operational footprint, Laura Secord employs between 1,000 and 5,000 individuals across its 54 locations. This extensive network supports its commitment to delivering high-quality products nationwide. The company's operational structure and team are central to its sustained success in the competitive confectionery market. Meet Laura Secord's team to gain insight into the leadership and personnel driving its enduring legacy and product innovation.

Laura Secord generates substantial revenue, reported at $182.7M, positioning it as a key player among its competitors, which include major entities like Purdys, Chapman, Lantic, Nestle Canada, and Mondelz International. The company's strategic focus on premium ingredients and customer experience allows it to maintain a strong market share in the Canadian confectionery landscape. Its product offerings, from classic chocolates to seasonal treats, cater to a broad consumer base, reinforcing its status as a beloved national brand.