Landor

Highly Engaged Employees

Landor & Fitch was a global brand transformation company that operated from 2021 to 2023 as the merged entity of Landor Associates and experience design agency Fitch. Headquartered in London with a presence across more than 30 offices in over 21 countries, the firm provided comprehensive consulting, design, and experience services that linked busin... ess strategy to brand development using data and analytics. The company specialized in brand transformation, brand designing and strategies, brand experience and expression management, brand performance analysis, and cultural transformation, serving clients across retail, corporate, hospitality, technology, and government sectors. Landor & Fitch offered an expanded portfolio of capabilities including brand consulting and strategic design, retail and workplace experience design, motion design, sonic branding, and architectural design services. The firm operated as part of WPP, the world's largest advertising company, delivering integrated solutions through global creative teams that collaborated across time zones and borders. Services encompassed brand research and valuation, brand strategy and architecture, corporate identity and packaging design, innovation, naming and writing, branded experiences, employee engagement, and digital branding. In 2023, following a five-year strategic expansion that integrated specialists in sonic branding, workspace design, and motion graphics, the company rebranded back to simply Landor, reflecting the evolution of its unified culture and significantly expanded service offerings. The rebrand featured a new ultramarine blue identity inspired by the transformative power of water, paying tribute to founder Walter Landor who established the original business on a ferry boat in San Francisco harbor in 1941.Read More