Landor

Landor, founded in 1941 by Walter Landor in San Francisco, is a premier global brand transformation company. Operating within the advertising and marketing sector, the firm provides comprehensive consulting, design, and experience services that bridge business strategy with brand development. By leveraging data and analytics, Landor delivers integrated solutions that encompass brand research, valuation, architecture, and corporate identity. The company maintains a robust market presence, serving diverse sectors including technology, retail, hospitality, and government.

With a workforce of 1,000-5,000 employees, Landor operates as a key entity within WPP, the world's largest advertising organization. The firm’s service portfolio is extensive, covering strategic brand consulting, retail and workplace experience design, motion graphics, and sonic branding. These capabilities allow Landor to execute complex global projects that align brand expression with organizational culture. The company’s operational scale enables seamless collaboration across international borders and time zones, ensuring consistent delivery of high-impact creative solutions for its global client base.

In 2023, the firm underwent a significant strategic evolution, rebranding from Landor & Fitch back to Landor. This transition reflects a unified culture and an expanded service offering, symbolized by a new ultramarine blue identity. Landor continues to compete with major industry players like Interbrand and Prophet, maintaining its reputation for pioneering brand engagement and optimization. Meet Landor's team to learn about the leadership driving these transformations and the creative experts behind their global brand strategies.