La Sante

La Sante PLC was founded in 1999 by Messert Zewdou. Born in Addis Ababa, Ethiopia, Messert spent the greater portion of life in France and then in the united states where she studied Business Adminstration. Her innovative spirit was made manifest in the 1980s when she was living in france. She experienced great difficulty finding good products for... her long and curly hair. It seemed that all the products that were on the market were designed for Caucasian hair types and her hair was unresponsive to them. She also started paying attention to the Active ingredients of those products she saw potential in. After collecting all this information, she approached her uncle who was a bio-chemist and asked him if he can help her create a hair moisturizer/styling balm to her specifications based on the data she collected over the years. The result was the beginnings of La Santes first product. The original prototype was tested on Messeret as well as her entire family and was perfected over the course of a year. After coming up with the right formula, Messeret started handing out samples of her miracle balm to friends and acquaintances. 2 years later, the positive response and encouragement from her surroundings inspired Messert to organize herself as La Sante PLC. She returned back to her birthplace, Ethiopia to build a lab, and a plant and started developing more products that she believed were not represented in the hair/skin care market. La Santes products were well received in the local market in Ethiopia through retail sales and Salon use especially because they addressed the needs of a range of hair types. Reasonable pricing, accessibility and word-of-mouth advertisements were also key factors in the greet success La Sante enjoyed in its first 5 years of business. Since 2009, La Sante has been expanding its reach by exporting to global market in Europe and USA. La sant plans to position itself as a global brand by distributing its products in the entire continent of Africa, Europe, the Americas as well as Asia. Its ...Read More