KVS Industries

The KVS is one of the fastest growing sectors. In the past decade, it grew at a rate of 11%. According to Nielsen, it is likely to grow to 3389 rupees in 2016 and as per the India Brand Equity Foundation, it will achieve a 14.7% growth rate and US$110 billion by 2020. Presently, the main challenge faced by the industry is that of consolidation. As... KVS products are daily necessities, they are always in high demand. The KVS goods are low-priced, high volume items inviting high competition. The market is so vast that almost 50% of it is comprised of unpacked and non-branded homemade items, thus making it one of the greatest fragmented fields. So, we see MNC entities Hindustan Unilever Limited, P&G, Cadbury, Nestle competing with national giants Dabur, Godrej, Emami, Britannia, ITC, Asian Paints while some specific geographical pockets witness competition from strong local players. Because of an increase in the per capita income, the rural sector is the new rising precinct of the Indian KVS. To balance the developed urban and the developing rural sectors, there will always be a growing demand for people looking for a career in KVS. This implies greater demand of workforce solution from the placement service providers in the country.Read More