Kuvera

Kuvera is China first home-grown, internationally credible, full-service e-commerce partner. There are many E-commerce partners that promise a slice of China’s dizzyingly large e-commerce pie to new market entrants. But few deliver on the promises they make. Trust is one of the core concerns of foreign businesses looking to trade in China – for goo... d reason – and it’s why many companies find their way to our door. Kuvera is majority owned by WPP, that means full transparency, compliance with WPP’s international best practice codes and preferential access to the world-class creative and marketing expertise relied upon by more than 350 of the world’s Fortune 500 companies. Based in Shanghai’s Free Trade Zone, we are the only company in the WPP Group in China who have the right business license to get listed on China’s E-commerce platforms. Kuvera is different from other e-commerce partners in China. We devise comprehensive strategies for the brands we work with – business strategies, not E-commerce strategies. Those strategies are based on real-time data of China’s entire E-commerce ecosystem, and devised to cultivate real brand preference among target consumers. Most importantly, that means stable pricing and stable margins, not the industry standard discount-driven volume sales push that has driven countless brands from the marketplace within a year or two of launch. Why do we do it this way? We have expertise plus a proven track record of capturing the loyalty of China’s digital consumers that our competitors simply cannot draw upon. Our team draws together industry insiders, many with over a decade at the heart of China’s E-commerce industry, international branding experts and successful entrepreneurs who have built their own successful digital companies. We are business people. Not platform or agency specialists. That means influence with independence, combined the vision and ability to do things differently.Read More