Krafters

The brainchild of two social activists and entrepreneurs, the brand has been established to produce quality fashion & utility items through engaging masters at crafts from all over Pakistan. Therefore while on one hand amazing handmade products are being developed on the other respectable artisans from all over Pakistan are being provided an e-comm... erce platform to promote and sell their products from. In addition the startup is also involved in skill based trainings and digital trainings of craftsmen so as to enable them to access national and international markets through digital access. The startup based in Peshawar in its five years initial plan aims to focus on the crafts and products of KPK, former fata regions (now part of KPK) and Gilgit Baltistan. It uses the strategy of "Revive - Sustain - Empower" for its production hubs and strives not only to create a quality brand but also in turn bring work to the homes of the artisans living in rural areas of Pakistan who have no or limited access to markets through an e-commerce platform including promotion and sales through Facebook, Instagram and its website. Two types of channels have been established to produce inventory and to engage rural artisans with Krafters. Products designed by Krafters are produced through artisans and they are paid fair wages against these. These are then sold under Krafters brand name through Krafters website www.kraftersonline.com, facebook.com/krafters and krafters_on_line (Instagram) Products designed and produced by the artisans are marketed and sold through Krafters website and social platforms by Krafters for 90 days period. In case these are sold within 90 days the sales are remunerated to the artisans and a 15 percent sales commission charged by Krafters. In case the products are not sold within 90 days, they are returned to the respective artisans. The products developed under the banner include apparels, textile products, leather products, wooden products, other decorative & utility items. The items are being produced ...Read More