KiK Textiles and Non-Food

Established in 1994, KIK is today positioned as one of the top ten textile suppliers in the German retail sector. Despite growing competition from low-cost fashion retailers, KIK has managed to achieve a sustainable growth over the years due to its attractive merchandise mix and excellent customer service. Its major international competitors includ... e H&M, the fast-growing Polish clothing and household chain PEPCO and the Polish fashion giant LPP. KIK is known to expand at a rapid pace, opening approximately 200 new stores each year. Its retail units range between 450 and 1,000 sqm in size. Its main locations of interest include shopping malls, city centers and retail parks in major cities. The chain is known for its good quality, affordable clothing essentials ranging from shirts, trousers, skirts and underwear. Besides clothing, which accounts for approximately 70 percent of the assortment, its offering also encompasses stationary, gifts, toys and home textiles, mainly catering to women in the 25 to 55 age group.Read More